Hi, I’m Jasmine

Pop Vocal Coach + Artist Development Expert

I help artists and singers stop fighting their voice and take full control of their sound.

Work with Me

My Approach

Artist-Led

I don’t just train voices, I develop and mentor artists.

With 15+ million streams and real experience across the UK music industry as Freddie Joon, everything I teach is grounded in real artist experience; what actually works in recording, performance and developing your sound.

You won’t just improve your voice - You’ll sound like the artist you always knew you could be.

Technical

I am a highly skilled vocal coach with over 10 years experience, trained in Estill Voicecraft under Master Teacher Maureen Scott.

My work is grounded in a strong physiological understanding of how the voice functions, and I specialise in translating technical knowledge into clear, practical vocal exercises.

This allows singers to build real control, consistency, stamina, and a reliable range they can depend on.

From there, I apply this technical foundation within an artistic context, helping artists develop a voice that is not only functional and efficient, but aligned with their identity, sound, and creative direction.

No guesswork, no ‘just feel it’ - you’ll understand your voice, how to use it, and confidently rely on it in high pressure settings.

Results-Driven

I work with singers who are serious about improving - whether that’s auditions, the recording studio, live performances, or stepping into the industry.

Everything we do is tailored to your voice and goals - from building real confidence to finding your sound.

Clear and consistent progress you can hear week by week, in a safe, positive and encouraging space.

  • 15M+ Streams As An Artist

    Real-world experience in the music industry

  • First Class Honours Degree Music

    University Of Westminster

  • Trained With Industry Leading Vocal Coaches

    Working with artists including Dua Lipa, Björk & The Voice UK

Coaching Options

Face To Face in London
and Online Worldwide

All coaching plans begin with an initial consultation. This allows me to fully analyse your voice and ensure we build the right plan for your development.

Initial Consultation:
Vocal Analysis
£95.00
50 minute session

A focused vocal analysis designed to quickly improve your voice.

We’ll work through your current sound using material you already sing, identifying what’s working, what’s limiting you, and how to unlock more control, range and consistency straight away.

We will discuss your goals in detail, and if we’re a good fit, I’ll outline how we can further develop your voice through on-going coaching.

Book now

Full Coaching
£375 per month

4 × 50 minute sessions per month.

Personalised vocal development plan.

WhatApp Support between sessions (questions, check-ins, real-time practice feedback).

Personalised recorded exercises tailored to your voice and goals.

Ongoing artist mentorship, development and stylistic refinement.

Core Coaching
£195 per month

2 × 50 minute sessions a month.

Clear direction with exactly what to practice between sessions, including a practice schedule tailored to your lifestyle.

Personalised recorded exercises tailored to your voice and goals.

Light WhatsApp support for quick questions.

Get in Touch!

If you’re looking for 1:1 vocal coaching:

Tell me a bit about your voice, your goals, and where you’re at right now.

Get in touch

FAQ

  • Not at all. Whether you’re just starting out or already performing, we’ll work from where you are, and build from there.

  • The initial consultation is a focused, high impact session designed to immediately improve your voice.

    We’ll work through your voice using material you already sing, identifying what’s working, what’s holding you back, and how to unlock more control, range and confidence straight away.

    You’ll leave with:

    • Clear personalised insight into your voice

    • Practical adjustments you can feel instantly

    • Targeted exercises you can use right away

    • A sense of what your voice is truly capable of.

      If we’re a good fit, we can discuss developing your voice further through ongoing coaching.

  • Full coaching is in-depth development with weekly sessions, and with WhatApp feedback in between sessions, you may see results faster.

    Core is a more independent approach, with fortnightly coaching. It’s for singers who are looking for steady progress with less guidance.

    In our consultation, we’ll discuss the right fit for you.

  • Yes. Full coaching includes ongoing WhatsApp support, including feedback on any recordings/videos.

    Core Coaching includes light support for quick questions.

    So whichever plan you choose, you’ll always have ongoing guidance.

  • Both full and core coaching plans are completely tailored to you, so you are welcome to bring any song to the sessions that you’d like to work on, and we’ll work through technique, performance and artistic expression.

    I’m also happy to assist with song choices.

  • My coaching is structured around packages, as consistent development gets the best results.

    One-off sessions are available for initial consultations or specific focused needs, and there’s no obligation to continue into a coaching plan after our consultation.